Tag: SWOT Analysis
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SWOT Analysis
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in What We DoA SWOT analysis is a versatile planning tool utilising four sections of a matrix – strengths, weaknesses, opportunities and threats. It was originally conceived in the early 1960s as post-war USA was introducing legislative change to encourage small business, while simultaneously challenging the large monopolies who dominated the USA business landscape (Puyt, et. al. 2023).…